The R&C Blog...

Demystifying SEO, one blog at a time.

no gatekeeping, no jargon, just what works.


A 1-second delay in load time costs you 7% of conversions. Learn why page speed is a Google ranking factor in 2026, which metrics matter, and how to fix the ones dragging you down.

April 28, 2026

how important is page speed for seo?

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Your site has dead weight dragging down your rankings — an SEO content audit finds it. Follow our 5-step process to identify what to fix, update, or cut for good.

April 21, 2026

seo content audit

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Schema markup helps Google understand your site — and in 2026, it helps AI tools cite it too. Learn what it is, how to implement it, and which types still produce rich results.

April 14, 2026

how to use schema markup for seo

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Black hat SEO still tempts businesses — but in 2026, Google’s penalties now cover AI content spam and AI Overview manipulation too. Here’s why white hat is the only safe play.

April 7, 2026

white hat vs black hat seo

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1,500–2,500 words for ranking, but AI Overviews favour under 1,300. Learn the real answer to ideal blog length for SEO in 2026 — and why structure matters more than word count.

March 31, 2026

ideal blog length for seo

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A pillar page organises your site’s content into topic clusters that search engines trust — and in 2026, it’s also the architecture most likely to earn AI Overview citations. Here’s how to build one.

March 24, 2026

what is a pillar page seo

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Featured snippets dropped to ~8% of searches as AI Overviews expanded — but optimising for one now earns you both. Learn how to structure content for position zero and AI citation in 2026.

March 17, 2026

what are featured snippets

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Learn what longtail keywords are, why they drive higher conversions, and how to use low-volume search terms to increase organic visibility and rankings.

October 22, 2025

What Are Longtail Keywords

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What is a 301 redirect? Learn how permanent redirects preserve SEO value, prevent broken links, and protect rankings during URL changes.

October 16, 2025

what is a 301 redirect

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Learn what an XML sitemap is, how it works, and why it matters for SEO. Discover best practices to help search engines find and index your key pages.

October 8, 2025

what is an xml sitemap

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