Getting that competitive edge is always difficult, and as we slide through 2025, it only gets more difficult. With new technologies constantly shifting how search works, especially the rise of Google’s AI Overviews, it can be hard to know where to focus your efforts. How do you know which options are best?

The good news? Some strategies continue to deliver, year after year.

This article offers nine SEO quick wins to help you get off to the right start as you build up your web presence. Whether you’re trying to rank higher, get picked up in AI summaries, or just attract more of the right kind of traffic, these tips can help. It doesn’t take much to boost visibility and build trust in your audience – no matter your industry

9 Easy SEO Tweaks You Can Make to Your Website

1. Optimizing Your Title Tag For Each Page

Commonly, new inductees into the concept of SEO forget to adjust their title tags. These are small pieces of code that, behind the scenes, help a search engine understand what will be on a web page before they render the data. This can impact your ranking and click-through rates as it helps the search engine understand who to advertise you to.

Two of the best steps you can take in this process are to understand how title tags work as well as how to craft high-quality tags.

In short, they are the things that people see as the title on a search engine results page. For example: “9 SEO Quick Wins to Help You Optimize Your Website in 2025”. If you are using a content tool or website, such as WordPress, it will contain the tools to do this and guide you through the process. If you are coding the site yourself, you will want to look into how to attach tags to a page.

Another good piece of advice is to ensure that the title contains the primary keyword you want to aim at. In theory, this is the search a person makes when they are looking for a service or product like yours. You want to have this information in several places, though, including the:

• Title tag
• Meta description
• Body text
• H1 header
• Page Subheader (H2, H3, etc)

This list is not exhaustive, and ensure that you do not spam this information. The last thing you want is for Google to think that you are trying to manipulate them.

2. Improve the User Experience to Boost Rankings

There is often a direct correlation between high-quality UX and good SEO. A positive user experience (UX) can often lead to higher engagement as people find it easier to use your site. 

When users are more likely to visit, less likely to bounce away, and spend a great deal of time browsing or reading, Google will start to rank you higher. This then snowballs into a better experience for them and a higher view count for you.

Some of the aspects of your site you might want to consider to help you with the UX include:

Site speed. Nobody wants to remain on a slow website. Users often bounce away if they need to wait more than a few seconds, so ensure this is as fast as possible.

Mobile-friendly design. Around 50% of users are using smartphones these days to access the Internet at any time. Appealing to these individuals with a site that is functional on all devices helps people to consider you a site worth perusing.

Simplifying your site’s structure. Making it easier for people to understand where they are and how to get where they need to be discourages people from leaving due to frustration.

3. Leverage Google Search Console for Easy SEO Insights

Google Search Console is a tool used by everyone who wants to understand how and why people are coming to their site. Using it, you can:

• Identify performance issues on your site
• Track what keywords people use to find you online
• Understand the current state of your website in the eyes of Google
• Analyze the demographics of those who are looking for your site

All of these things can start to help you refine your online presence. It offers recommendations for keywords to use and which pages are likely to expand your reach online.

4. Understanding How Keywords Impact SEO Quick Wins

At the core of a lot of SEO content is the ability to research and implement high-ranking keywords. These are the terms that Google will use to define your site’s purpose online and, thus, when it will push people your way.

When considering a primary keyword for your site, try to find items that have high numbers of searches, but low search competition. Remember to also find synonyms that have searches too, though, as many of these are likely to not be as difficult to rank for. Using synonyms also reiterates the goal of your site without “keyword stuffing”, which Google dislikes.

5. Creating Content Search Engines Trust

It may be obvious, but this step is often forgotten by people who want to speed up their site’s visibility by shoving as much content online as possible.

When posting, make sure that you create content that matches Google’s goal of having its search engine results be E-A-T-T. This stands for:

Expertise. How much you appear to know what you are talking about, and whether you offer real insights related to your industry.

Experience. If you sound like you experienced the thing yourself, or if it is a summary of data from others. High experience means what you have to say is more relevant to readers.

Authority. How much importance you have in your industry, based on several factors such as the demographics of people who visit you.

Trustworthiness. Whether you have a history of providing useful and truthful content to users.

Scoring high on these makes a site much more likely to be visible. In some cases, falling far enough behind on them can even cause your site to be delisted.

6. Format Your Content for Google’s AI Overviews

One of the biggest changes in search this year is the rollout of AI Overviews — those AI-generated summaries you now see at the top of some search results. They’re designed to give users quick answers, pulling from a range of online sources. So, how do you make sure your content gets picked up?

It starts with structure. Google is more likely to feature content that’s clear, concise, and easy to read. A few things that can help:

• Break up your content with helpful subheadings
• Add short, direct answers under each heading (think: 2–3 sentence summaries)
• Use bullet points and lists where it makes sense
• Include FAQs that match common search questions
• Keep your info accurate and well-organized

Basically, if it’s easy for a human to scan, it’s easier for an AI to summarize. And the better your formatting, the higher the chance you’ll show up in those coveted overview boxes — even if you’re not ranking in the #1 spot.

7. Conducting an SEO Audit

Take time to audit your site and find places where you could improve your site.  Tools such as SEMrush, Ahrefs, and even Google Analytics can offer you thorough SEO audits. They can give you concrete steps to take to prevent your site from being ignored and may be able to boost your rankings if you follow their advice.

Audits will be focused on three areas. Make sure to deal with each one, as none are any less important than the other. They are:

Technical SEO. Boosting site speed, enhancing smartphone friendliness, and improving how indexable a site is on Google.

On-page SEO. Optimizing content, incorporating meta tags, and ensuring content matches user search intent.

Off-page SEO. Building backlinks from other websites can boost your authority in an industry.

8. Refreshing and Repurposing Existing Content

Anyone who said you have to make completely new content with everything you upload is wrong. While you may want to ensure you do not replicate something wholesale, there is plenty you can do with old content to ensure it remains relevant.

For example, if you were to take a post from 2020 about your industry and some of the information only needs to be updated to more recent data, do so. If possible, try to adjust the content into a more trendy format, such as an infographic. This will give a whole new view of the same data and reduce the amount of work you need to do, helping you continue work on your most important tasks.

9. Building Up Backlinks

Links to your content from external, reputable sites can prove to search engines that your content is relevant and valuable in your niche. Make sure you stick to ethical practices when you do so, though. Several tales exist online of people who buy several links from a “link farm” and are then punished later by Google when it detects the practice.

High-quality backlinks come from sites that follow the criteria that Google and other search engines set. You want them to follow E-E-A-T criteria and be high-value content that people find interesting. Sites that link to you should thus be high-profile locations that people are likely to trust, not sites that create content for the sake of content. 

To build up backlinks, you have a few options available. You can:

• Email sites in your niche and ask for a link on a page that makes sense
• Network with people at industry events
• Build up relationships with others in your industry
• Create guest posts on reputable websites and include your links

Remember to make it clear what your intentions are if you intend to post on a site, though, as you do not want to be seen as manipulating a potential partner.

Want to Implement These SEO Quick Wins?

To get much higher visibility on your website, these SEO quick wins might just be what you need. They can offer a secure foundation from which to build up your site before you expand further.

If you do not have time to do all this, though, or worry about later growth, you might need someone who can help you out. Rose & Cactus is an agency with its finger on the pulse when it comes to this kind of marketing and can get you noticed by your target audience. So, contact us today to start the optimization process and see what we can do for you.

Laura Pulling Laura is a content strategist, SEO consultant, and lover of quiz nights. She works with global clients to turn great ideas into well-ranked, high-converting content.